BWI Sponsorship Opportunities

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Babywearing International (BWI) relies on sponsors to support its non-profit mission of making babywearing a universally accepted practice with benefits for both child and caregiver through education and support. A wide range of sponsorship opportunities (cash, carriers, or a combination of the two) are available to fit every marketing budget.

BWI has more than 100 affiliated chapters and 1000 educators working in local communities across the United States. In 2015 our local chapters had approximately 7,000 paid supporting members and reached an estimated 60,000 parents and caregivers. We expect to continue to grow rapidly in 2016. Our national programs include International Babywearing Week, the International Babywearing Conference, and TheBabywearer.com (the premier online forum for babywearing enthusiasts).

As a BWI Sponsor You Can:

  • Create a positive brand association with thousands of babywearing educators and enthusiasts
  • Put your product into the hands of a large number of parents and caregivers including some of the most influential tastemakers in the babywearing community
  • Tailor your donation to meet your specific marketing goals (supporting new chapters, working with our largest and most active chapters, reaching the general babywearing public, etc.)

Benefits of BWI Sponsorship Include:

  • Recognition on our website, social media, the BWI Annual Report, and/or TheBabywearer.com (exact recognition varies based on sponsorship level selected)
  • A possible tax deduction (BWI is a 501(c)3 non-profit organization)
  • Simplified donations—reach dozens of groups through a single contact

BWI offers a range of sponsorship programs which can be targeted to your individual needs. Please contact sponsorship@babywearinginternational.org for more information or see the program descriptions on the following pages for more information!

Babywearing International, Inc. is a nonprofit organization whose mission is to promote babywearing as a universally accepted practice, with benefits for both child and caregiver, through education and support.

General Sponsorship 2016

General Sponsorship is our premier sponsorship program targeted at babywearing industry leaders who wish to support the organization at the highest level and make sure their products are represented in all BWI chapter libraries. Typically, baby carrier manufacturers who wish to be General Sponsors will donate cash, offer carriers to every lending library to ensure that their brand is represented, send carriers to newly affiliated chapters on a quarterly basis, and/or will offer a continuing donation program for larger chapters with growing needs. Carrier donations are generally shipped directly to chapters (on a case by case basis it may be possible to send a single shipment to one address in which case a portion of the sponsorship must be in cash to offset shipping expenses). Cash sponsorships from organizations, individuals, and companies are also welcomed (subject to approval). General Sponsorships are individually tailored and we can work with you to create the perfect package with personalized recognition and feedback from our educators on your products if desired. Contact sponsorship@babywearinginternational.org for more information.

General Sponsors are recognized on the BWI website, social media, Annual Report, and blog. They also receive a 5% advertising credit on TheBabywearer.com (TBW) and will be recognized during International Babywearing Week. Higher level sponsors will receive more prominent, frequent, and/or individualized recognition in proportion with the size of their donation.

The 2016 sponsorship period will run from January 2016 to December 2016. Donations made during this period are cumulative. Product donations are counted at their retail value towards sponsorship obligations. Shipping expenses may also be counted towards sponsorship obligations.

Note that the double diamond sponsorship has a $15,000 minimum valuation but is intended for manufacturers able to offer a carrier donation sufficient to offer a carrier to each chapter. The exact minimum retail value of the donation may vary based on the retail price of the carriers donated.

Double Diamond Sponsor ($15,000)
Diamond Sponsor ($10,000)
Emerald Sponsor ($5,000)
Other Sponsor (No Minimum)
BWI recognizes that not all companies can support our organization at the levels above. We value babywearing businesses of all sizes and welcome large and small in-kind donations. We can accept donations at any time of year to be used as chapter growth incentives, for contests, or for more limited distribution to chapters of a specific size or in a specific geographic area, etc. Recognition will be determined on a case-by-case basis.

Other Sponsorship and Advertising Opportunities

International Babywearing Week ($100 and up; in kind or cash)
International Babywearing Week (IBW) is an annual outreach event sponsored by Babywearing International (BWI). It is a week-long opportunity to celebrate, advocate for, and focus media attention on the many benefits of babywearing. In 2015 more than 200 Official Celebrating Organizations participated in online and in-person events around the globe! The dates for International Babywearing Week 2016 will be October 2-8. Sponsorship opportunities may include giveaways for the general public, contest prizes
for individuals and babywearing groups, and underwriting the International Babywearing Week Awards. Please contact ibw@babywearinginternational.org

International Babywearing Conference Sponsorship ($500 and up; primarily cash)
The International Babywearing Conference (IBC) is hosted every other year (in even years) by Babywearing International. Babywearing educators and enthusiasts gather from around the globe to learn and meet other babywearers in person. Cash sponsorships underwrite conference expenses such as the keynote speaker, receptions, technology needs, and welcome bags; in-kind sponsorships and vendor hall opportunities are also typically available. The 2016 International Babywearing Conference will be held in Atlanta, GA. Please contact ibc@babywearinginternational.org for more information.

TheBabywearer.com Advertising ($35 and up; cash)
Display ads are available on TheBabywearer.com, the premier online forum for babywearing enthusiasts. Ad rates begin at $35 per month with discounted rates available for multiple-month reservations. Design services are available at an added cost. Please contact advertising@thebabywearer.com for a quicksheet with current ad rates and specifications.

TheBabywearer.com Special Event Giveaway Sponsor (no minimum; in-kind)
TheBabywearer.com (TBW) hosts occasional giveaways to encourage participation on the site or in conjunction with special events. TBW giveaways provide the perfect opportunity for small and large manufacturers to increase their visibility to a core audience of experienced babywearers as well as new users. Donations of baby carriers, accessories, gift items, gift certificates, and items with no monetary value such as no-stalk passes are all enthusiastically received by TBW participants. Contact sponsorship@babywearinginternational.org for more information.

Sponsorship Terms and Conditions

Sponsorships may consist of cash donations, in-kind donations of carriers and other babywearing merchandise or related items, or a combination of the two. Carrier donations must be new, current models and must meet all applicable US consumer product and safety regulations. Second-quality or sample carriers may be donated at a discounted value. Carriers may be marked discretely as samples but any markings must not be visible when the carrier is worn. Promotional literature, brochures, coupons, and small giveaways may be included for distribution if desired. If carrier donations are shipped directly to individual addresses provided by BWI the value of shipping may also be counted towards meeting a sponsorship obligation. Other merchandise may be counted towards sponsorship levels at the sole discretion of Babywearing International depending on individual sponsorship restrictions. In-kind donations will count towards sponsorship obligations at their retail value.

BWI is solely responsible for the ultimate distribution of donated merchandise. Items may be distributed to chapters as we see fit including being placed into lending libraries, used for giveaways or raffles, or other purposes that benefit our non-profit mission.

Cash donations will be used to further the non-profit mission of BWI including, but not limited to, producing and distributing educational and outreach materials, shipping, professional services, and administrative overhead.

All sponsors will be thanked publicly as deemed appropriate by the Board of Directors of Babywearing International including, but not limited to Facebook and other social media, the BWI blog, BWI newsletter, and BWI Annual Reports. Sponsors may request feedback on donated products from BWI educators, photographs of their products in use, or other mutually agreed upon feedback. For more information please contact: sponsorship@babywearinginternational.org.