Join us today as we chat with Christina Soletti of Ergobaby! Christina
is a Mama, Wife, Conservationist, DIY’er, Vintage Fanatic, Dog Lover and the Community Manager for Ergobaby
. She is passionate about babies, babywearing, birth, yoga, natural living, healthy eating and taking care of the dogs with the best products of treehousepuppies.com
. When not online reading and writing about all of the above, she can be found spending time with her sweet daughter.
Christina: The Ergobaby Carrier began as a mom’s home-based business. Karin Frost developed the original Ergobaby Carrier for her son in 2003 in order to keep him close. She believed that keeping her son close (for as many hours as possible) was the best for early childhood development, and sought to find a carrier comfortable enough to wear throughout the day so her daily routine wouldn’t skip a beat. However, she was disappointed with baby slings and pouches on the market at the time because none of them could meet her needs of all day comfort and support for her and her baby. With a background in fashion design and an understanding of how clothing best supports the human body, Karin’s goal was to make a carrier with maximum, all day comfort for herself and her son by focusing on ergonomic design. Soon
other parents in her Maui parenting community admired her carrier and wanted one like it, so she began to sew them herself for her friends. Soon, the requests expanded beyond Karin’s own friends and in her garage, the Ergobaby Carrier was born.
Karin sought feedback from fellow parents, studied kids’ reactions to being carried, and found an enthusiastic audience of like-minded moms and dads. From that humble beginning, Ergobaby has grown worldwide and is dedicated to building a global community of confident parents with smart, ergonomic solutions that enable and encourage bonding between parents and babies.
Kathy: Does Ergobaby have a mission or goal in mind when creating new products?
Christina: At Ergobaby, we are continually amazed by how the tiniest person can transform our lives with just one exquisite breath. Suddenly nothing is more important than keeping baby safe, comfortable and happily by our sides. Our products are inspired by the daily experiences of families everywhere. With each milestone and transition, we anticipate the needs of parents at home and on the go so they can keep bonding and growing.
For over a decade, we have made it our mission to promote bonding by providing uniquely comfortable and ergonomic carriers throughout the world. Along the journey, we discovered other important ways we can support everyday parenting needs. We thrive on creating helpful solutions so that our products fit into our families’ daily lives seamlessly, comfortably and safely.
Kathy: Tell me about your role with Ergobaby and how you came to work there?
: Ergobaby was founded by a mom, sewing carriers out of her home. The popularity of Ergobaby and the spread of babywearing is due to the community of moms who supported that early product. Ergobaby’s growth was fostered completely from word of mouth. Mom-to-mom communication. It’s that love for the product and community that is still important today. It’s that community of parents who want to share their love of life with their child, that is still so special about Ergobaby. It’s the reason why I was drawn to the company in the first place. Almost every mom I ran into recommended an Ergobaby Carrier to me while I was pregnant. If motherhood is the ultimate sisterhood, babywearing is the ultimate community. I wanted to be a part of that and it still thrills me to see someone in the news wearing an Ergobaby. Babywearing in the news…and Ergobaby was a big part of that. The Ergobaby community continues to be so vibrant and supportive.
I oversee Community, which for us includes social media, PR and events. My daughter was born in 2010 and my Organic Ergobaby was my go-to carrier for much of her life, until she was about 4 years old. I had taken about a year off work to spend with my daughter and was working freelance on writing projects when she was about 2 years old. I got a call from my writing partner who asked if I wanted to pitch a business with him. He thought I would be perfect for the brand, which needed some help with social media and blogging. I asked “what is the name of the company?” He said, “Ergobaby. Maybe you’ve heard of them?” “Heard of them? I’m wearing my daughter on my back right now in an Ergobaby as I talk to you!” I started with Ergobaby soon after.
Kathy: Will Ergobaby be hosting or traveling to any events this year or 2016?
Christina: We have over 45 events planned in 2016, from consumer events to professional events! We believe that babywearing is a wonderful tool for parents and we enjoy introducing babywearing to expectant parents and spreading the word about the benefits of babywearing.
Kathy: Why does Ergobaby support Babywearing International?
Christina: We believe that babywearing takes our babies back to their safe place—reminding them that we are home, their little bodies pressed up against ours, the beat of our heart right alongside theirs. We fully support BWI’s mission to promote babywearing and truly believe that the local chapters and parent to parent support is critical. There’s nothing more valuable than a recommendation from a fellow parent, and in-person meetings and babywearing support are such a wonderful resource that BWI provides. We are proud to support BWI.
Kathy: Any sneak peeks, hints, or details on anything new coming from Ergobaby?
: In 2016, we will continue to offer innovative solutions for parents. We understand that the fourth trimester is both a wonderful and challenging time for new parents, and we will be coming out with some products in 2016 that will continue to support those early days. You can now take a peak at our 2016 Winter Collection
Thank you Christina for sharing with our community today. Ergobaby is a 2015 Double Diamond sponsor of Babywearing International. Ergobaby carriers can be found in all of our chapters if you are ready to try one for yourself!